How to Get Started With Instagram Ads on Facebook
Facebook recently started offering Instagram Ads via the Facebook Ad Manager. After a series of updates in recent month, the introduction of Instagram Ads is one of the most welcome changes. While some...
View ArticleHow to Find Destination URLs of Dynamic Search Ads
Dynamic Search Ads are extremely useful for businesses selling a lot of items. They help advertising hundreds of items through an easy and quick set up. Dynamic search ads aren’t as effective as a...
View Article5 Ways Content Marketing Boosts Paid Search
Content marketing is one of the most effective ways for businesses to showcase their expertise. While some businesses allocate the majority of their marketing budget on content marketing, others prefer...
View ArticleGoogle Announced Customer Match and Universal App Campaigns
Google has announced two AdWords updates that will significantly impact on online advertising: Customer Match and Universal App Campaigns. After recently having introduced a number of updates including...
View ArticleBoost Your Facebook Posts with Better Audiences
Everyone knows how to boost Facebook posts and many businesses allocate a portion of their advertising budget to boosted posts without having a strategy in place to continuously improve results. Others...
View ArticleGoogle Reveals Product Demand with Shopping Insights
Google has officially launched Shopping Insights, a new feature that is in beta and available to select advertisers only for now. Shopping Insights shows product trends and popularity across the United...
View ArticleFacebook Launches Lead Ads and Businesses Love It
Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such as Land Rover who were part of the testing phase saw lead ads outperform their landing...
View ArticleSet Up the New Brand Campaign Groups in 3 Steps
Brand campaigns are used in most AdWords accounts to secure the brand name, show up twice on a search page (organically and through paid traffic) and to stop competitors from showing up on top for your...
View ArticleInstagram Account No Longer Needed for Instagram Ads
Facebook launched Instagram Ads a while ago and while the launch was highly anticipated, many businesses didn’t jump on the opportunity to advertise on Instagram. The Instagram audience might not be...
View ArticleHow to Find New Customers with Facebook Audience Insights
Marketing has become more and more data driven and advertising platforms have adapted to that by providing detailed targeting options for online marketing campaigns. One of the biggest data collectors...
View ArticleHow to: AdWords Campaign Setup for Service Businesses
Want to create a new AdWords Campaign but don’t know how to start? Have little to no experience handling AdWords? Not to worry, we’re here to help you through this process. Below you will find a...
View ArticleGoogle’s New Expanded Text Ads- ETA Ads
ETA Ads- Google AdWords released the new ad format last week. Google’s New Expanded Text Ads- ETA Ads New Character Length: Ad text format changed from the old 25-35-35 to two 30 character headline and...
View ArticleAdWords Will Soon Eliminate Converted Clicks
Introduction Google has been quite busy this year, changing it’s ad format was a big deal and now it has been announced that Google will remove the “converted click” data column. What? Is this real?...
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